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prose.com

prose.com is SSL secured

Free website and domain report on prose.com

Last Updated: 23rd March, 2024
Overview

Snoop Summary for prose.com

This is a free and comprehensive report about prose.com. Our records indicate that prose.com is privately registered by Contact Privacy Inc. Customer 1243430915. Prose.com is expected to earn an estimated $21 USD per day from advertising revenue. The sale of prose.com would possibly be worth $15,030 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Prose.com receives an estimated 7,219 unique visitors every day - a huge amount of traffic! This report was last updated 23rd March, 2024.

About prose.com

Site Preview: prose.com prose.com
Title:
Description:
Keywords and Tags: hardware, software
Related Terms: prose
Fav Icon:
Age: Over 29 years old
Domain Created: 24th March, 1994
Domain Updated: 25th March, 2023
Domain Expires: 25th March, 2024
Review

Snoop Score

3/5 (Great!)

Valuation

$15,030 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 54,492
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 7,219
Monthly Visitors: 219,730
Yearly Visitors: 2,635,012
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $21 USD
Monthly Revenue: $626 USD
Yearly Revenue: $7,510 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: prose.com 9
Domain Name: prose 5
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time:
Load Time Comparison:

PageSpeed Insights

Avg. (All Categories) 73
Performance 76
Accessibility 96
Best Practices 79
SEO 91
Progressive Web App 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://prose.com/
Updated: 27th September, 2020

1.54 seconds
First Contentful Paint (FCP)
50%
43%
7%

0.01 seconds
First Input Delay (FID)
97%
2%
1%

Simulate loading on desktop
76

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for prose.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 2.2 s
The time taken for the page to become fully interactive.
Total Blocking Time — 80 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 1.9 s
The time taken for the page's main thread to be quiet enough to handle input.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive prose.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://prose.com/
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Stylesheet
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Script
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Font
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Font
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Font
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Font
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Font
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XHR
https://analytics.twitter.com/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=nzing&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tpx_cb=twttr.conversion.loadPixels&tw_document_href=https%3A%2F%2Fprose.com%2F
1257.1379998699
1296.1450000294
964
31
200
application/javascript
Script
https://in.hotjar.com/api/v2/client/sites/715491/visit-data?sv=7
1268.5870002024
1374.4109999388
455
195
200
application/json
XHR
https://heapanalytics.com/h?a=1478995994&u=5996264885317841&v=1877759587817354&s=4854690837359249&b=web&tv=4.0&sp=ts&sp=1601203599962&sp=d&sp=prose.com&sp=h&sp=%2F&pp=d&pp=prose.com&pp=h&pp=%2F&pp=t&pp=Custom%20Hair%20Care%20%7C%20Prose%20Hair&pp=ts&pp=1601203599962&id0=1635886092733865&k0=Google%20Optimize%3A%20ogCbojyiTke1h0RLgsRbyw&k0=2&k0=pageLoadTime&k0=1260&k0=connectTime&k0=22&k0=renderTime&k0=1184&t0=loadTimings&ts0=1601203600528&st=1601203600529&ei=123&et=variation
1285.7300001197
1301.9619998522
305
37
200
image/gif
Image
https://rp.liadm.com/p?tna=v1.1.10&aid=a-04qy&wpn=lc-bundle&pu=https%3A%2F%2Fprose.com%2F&duid=2ad72770e156--01ek7jqz2hjyt3gd6cpnhfp9sf&se=e30&dtstmp=1601203600578
1333.6789999157
1411.1049999483
782
0
302
https://rp.liadm.com/p?tna=v1.1.10&aid=a-04qy&wpn=lc-bundle&pu=https%3A%2F%2Fprose.com%2F&duid=2ad72770e156--01ek7jqz2hjyt3gd6cpnhfp9sf&se=e30&dtstmp=1601203600578&n3pc=true
1411.3750001416
1472.3410001025
699
43
200
image/gif
Image
https://www.facebook.com/tr/?id=1652298608124574&ev=Microdata&dl=https%3A%2F%2Fprose.com%2F&rl=&if=false&ts=1601203600896&cd[DataLayer]=%5B%5D&cd[Meta]=%7B%22title%22%3A%22Custom%20Hair%20Care%20%7C%20Prose%20Hair%22%2C%22meta%3Adescription%22%3A%22Your%20hair%20is%20unique.%20Get%20hair%20care%20100%25%20custom%20made%20for%20your%20hair%20type%2C%20goals%20%26%20lifestyle.%20Natural%20active%20ingredients.%20Sulphate-free.%20GMO-free.%20Free%20Shipping.%22%7D&cd[OpenGraph]=%7B%22og%3Aimage%3Awidth%22%3A%221200%22%2C%22og%3Aimage%3Aheight%22%3A%22630%22%7D&cd[Schema.org]=%5B%5D&cd[JSON-LD]=%5B%7B%22%40context%22%3A%22http%3A%2F%2Fschema.org%22%2C%22%40type%22%3A%22Organization%22%2C%22name%22%3A%22Prose%22%2C%22url%22%3A%22https%3A%2F%2Fprose.com%22%2C%22logo%22%3A%22https%3A%2F%2Fprose.com%2Flogo.jpg%22%2C%22sameAs%22%3A%5B%22https%3A%2F%2Fwww.facebook.com%2Fprosehair%22%2C%22https%3A%2F%2Fwww.instagram.com%2Fprose%22%5D%2C%22address%22%3A%7B%22%40type%22%3A%22PostalAddress%22%2C%22addressLocality%22%3A%22Brooklyn%22%2C%22postalCode%22%3A%2211249%22%2C%22addressRegion%22%3A%22NY%22%2C%22streetAddress%22%3A%2210%20Grand%20Street%22%7D%7D%5D&sw=800&sh=600&v=next&r=canary&ec=1&o=30&ttf=1604.985000025481&tts=818.43999998644&ttse=1103.150000255555&fbp=fb.1.1601203600389.779124158&it=1601203600115&coo=false&dpo=&es=automatic&tm=3&rqm=GET
1650.673000142
1664.8090002127
463
44
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
97.499
12.523
114.905
5.448
141.332
6.325
156.266
20.996
196.406
16.701
213.715
61.662
279.087
417.249
696.355
11.313
724.265
14.599
741.49
7.695
759.412
26.263
789.934
9.179
816.163
15.486
833.235
12.307
849.905
22.092
872.039
12.902
885.182
14.956
901.33
7.512
913.055
15.252
928.332
11.987
940.494
12.883
953.392
18.113
999.741
24.62
1029.658
7.712
1039.597
7.079
1047.493
6.266
1055.361
20.94
1078.709
7.875
1088.334
31.242
1120.275
32.497
1152.99
23.968
1178.168
8.053
1189.097
19.502
1209.557
6.152
1222.431
5.689
1236.201
16.434
1257.73
5.762
1265.626
5.045
1292.384
17.28
2101.801
17.388
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Prose.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images — Potential savings of 213 KiB
Images can slow down the page's load time. Prose.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://prose.com/static/media/t.6f51b73a.png
58295
47137
https://prose.com/static/media/elena.321f5da8.png
53506
43265
https://prose.com/static/media/natalie.39c45155.png
52906
42779
https://prose.com/static/media/routine-macey.6039b38b.jpg
21338
18599
https://prose.com/static/media/routine-natalie.880253af.jpg
20635
17986
https://prose.com/static/media/routine-elena.d50765dc.jpg
17271
15054
https://prose.com/static/media/logo_bazaar_home.c00fb1c6.png
14057
12714
https://prose.com/static/media/logo_vogue_home.04770beb.png
11829
10699
https://prose.com/static/media/logo_bustle_home.9fcf6605.png
11124
10061
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Prose.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Prose.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Prose.com should consider minifying JS files.
Remove unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Prose.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Enable text compression — Potential savings of 44 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://intljs.rmtag.com/115860.ct.js
67272
45290
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 20 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://prose.com/
22.446
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Prose.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://prose.com/
190
https://prose.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Prose.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 62 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://cdn.heapanalytics.com/js/heap-1478995994.js
13847
https://prose.com/static/js/63.fe24fd46.chunk.js
12782
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BRR2D7GI9JJBU29G8ES0
12638
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BQ1OKQ14SR5DEMAT1F2G
12523
https://connect.facebook.net/signals/config/1652298608124574?v=next&r=canary
12107
https://connect.facebook.net/en_US/fbevents.js
49

Diagnostics

Avoids an excessive DOM size — 428 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
428
Maximum DOM Depth
SHOW DETAILS
14
Maximum Child Elements
SHOW DETAILS
24
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Prose.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.6 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://prose.com/static/js/main.61766d3e.chunk.js
402.447
353.179
8.765
https://prose.com/static/js/63.fe24fd46.chunk.js
269.432
114.153
10.714
Unattributable
167.312
21.386
0.192
https://prose.com/
115.964
6.3
2.112
https://www.googletagmanager.com/gtm.js?id=GTM-55SJ83G
106.382
94.08
7.146
Minimizes main-thread work — 1.4 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
870.73399999999
Other
198.673
Style & Layout
117.007
Rendering
108.595
Script Parsing & Compilation
72.938
Garbage Collection
36.052
Parse HTML & CSS
10.355
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 82 requests • 2,794 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
82
2860722
Image
36
1841359
Script
24
874768
Font
5
127814
Other
13
8655
Document
2
5405
Stylesheet
2
2721
Media
0
0
Third-party
49
534320
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
97101
0
SHOW DETAILS
76331
0
SHOW DETAILS
67833
0
SHOW DETAILS
61560
0
SHOW DETAILS
55030
0
SHOW DETAILS
43068
0
SHOW DETAILS
20060
0
SHOW DETAILS
15837
0
SHOW DETAILS
13810
0
SHOW DETAILS
12225
0
SHOW DETAILS
8998
0
SHOW DETAILS
3473
0
SHOW DETAILS
1917
0
SHOW DETAILS
1445
0
SHOW DETAILS
1309
0
SHOW DETAILS
1280
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Your best hair starts with custom haircare. GET YOUR FORMULA
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 2 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://prose.com/static/js/63.fe24fd46.chunk.js
2340
209
https://www.googletagmanager.com/gtm.js?id=GTM-55SJ83G
747
62
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.2 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 1.5 s
The time taken for the page contents to be visibly populated.

Other

Max Potential First Input Delay — 210 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 1.2 s
The time taken for the primary content of the page to be rendered.

Opportunities

Remove unused JavaScript — Potential savings of 239 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://prose.com/static/js/63.fe24fd46.chunk.js
193034
80060
https://prose.com/static/js/main.61766d3e.chunk.js
162913
54565
https://connect.facebook.net/signals/config/1652298608124574?v=next&r=canary
71328
53871
https://script.hotjar.com/modules.94fbf54e63238ed34ad8.js
72074
32981
https://intljs.rmtag.com/115860.ct.js
67833
23063
Serve images in next-gen formats — Potential savings of 463 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://prose.com/static/media/home_carousel_1_hero_d.cf9aaf7a.jpg
385376
182136
https://prose.com/static/media/d-custom-care.e102e232.jpg
332589
130329
https://prose.com/static/media/t.6f51b73a.png
58295
51131
https://prose.com/static/media/elena.321f5da8.png
53506
47726
https://prose.com/static/media/natalie.39c45155.png
52906
47102
https://prose.com/static/media/ugc_desktop.4af666d7.jpg
301572
15400

Diagnostics

Avoid enormous network payloads — Total size was 2,794 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://prose.com/static/media/home_carousel_1_hero_d.cf9aaf7a.jpg
385767
https://prose.com/static/media/d-custom-care.e102e232.jpg
332980
https://prose.com/static/media/ugc_desktop.4af666d7.jpg
301963
https://prose.com/static/media/home_carousel_3_hero_d.15de4198.jpg
271170
https://prose.com/static/media/home_carousel_2_hero_d.e33f677e.jpg
267346
https://prose.com/static/js/63.fe24fd46.chunk.js
193034
https://prose.com/static/js/main.61766d3e.chunk.js
162913
https://script.hotjar.com/modules.94fbf54e63238ed34ad8.js
72074
https://connect.facebook.net/signals/config/1652298608124574?v=next&r=canary
71328
https://intljs.rmtag.com/115860.ct.js
67833

Metrics

Largest Contentful Paint — 3.0 s
The timing of the largest text or image that is painted.

Diagnostics

Serve static assets with an efficient cache policy — 17 resources found
Prose.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://ut.ra.linksynergy.com/jsp?cn=rmuid&ro=0&cb=___rmuid
0
739
https://rp.liadm.com/p?tna=v1.1.10&aid=a-04qy&wpn=lc-bundle&pu=https%3A%2F%2Fprose.com%2F&duid=2ad72770e156--01ek7jqz2hjyt3gd6cpnhfp9sf&se=e30&dtstmp=1601203600578&n3pc=true
0
699
https://tags.rd.linksynergy.com/cs?ns=lr&uid3=e70cfc330a86a3eb59a5b8bdc39ec859d0ae3dd73d6821e534dca148aa83ed1b6ac34734d8e453ee
0
474
https://consent.linksynergy.com/consent/v2/p?rmch=cs&tp=gdpr&domain=prose.com&sought=false&attr_sid=115860&in_scope=false&purposes=&vendors=&ext_id=7a34cfd9-10a4-44d2-b43e-dbcbb4f3809a
0
352
https://ut.ra.linksynergy.com/t?tp=nl&so=ni&sid=115860&uid=1601203600395.570149626.6530256.115860.1451695794.&jsv=b.3.001%3Ac.3.001%3As.3.001&uts=1&tfs=1054485&uvc=1&pgc=1&lig=2&tpd=%7C&tvd=%3A&prtcl=https%3A&ppth=%2F&pgn=&sby=prose.com&sus=0&gdpr=00e0%3A7a34cfd9-10a4-44d2-b43e-dbcbb4f3809a%3A2&igclid=1&chn=1&rmch=ra
0
352
https://nypi.dc-storm.com/t?tp=ilk&sid=115860&uid=1601203600395.570149626.6530256.115860.1451695794.&gdpr=00e0:7a34cfd9-10a4-44d2-b43e-dbcbb4f3809a:2&rmch=ra
0
349
https://static.hotjar.com/c/hotjar-715491.js?sv=7
60000
2450
https://cdn.heapanalytics.com/js/heap-1478995994.js
120000
42153
https://d.impactradius-event.com/A2070795-9511-4ad6-870e-6f9b6cf273751.js
900000
13810
https://connect.facebook.net/signals/config/1652298608124574?v=next&r=canary
1200000
71328
https://connect.facebook.net/en_US/fbevents.js
1200000
24847
https://b-code.liadm.com/a-04qy.min.js
3600000
10744
https://www.google-analytics.com/analytics.js
7200000
19293
https://s.pinimg.com/ct/core.js
7200000
1019
https://intljs.rmtag.com/115860.ct.js
86400000
67833
https://s.pinimg.com/ct/lib/main.2424edb5.js
1209600000
17406
https://sf19-scmcdn-va.ibytedtos.com/obj/goofy-va/track-log-international/ad/business/v3/track-log.js
2592000000
8599
96

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of prose.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Prose.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Prose.com may provide relevant information that dialogue cannot, by using audio descriptions.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
Get your formula
FOR
20
PREF
FRG
GEO
here

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Custom hair care starting at $25 each.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that prose.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
core-js
3.6.4: global, 3.6.5: global, 3.6.5: global, 3.6.5: global, 3.0.0: pure
Create React App
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://static.hotjar.com/c/hotjar-715491.js?sv=7
https://static.hotjar.com/c/hotjar.js.map
https://prose.com/static/js/main.61766d3e.chunk.js
https://prose.com/static/js/main.61766d3e.chunk.js.map
https://prose.com/static/js/63.fe24fd46.chunk.js
https://prose.com/static/js/63.fe24fd46.chunk.js.map

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://prose.com/

Audits

Displays images with incorrect aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
URL Aspect Ratio (Displayed) Aspect Ratio (Actual)
https://prose.com/static/media/routine-natalie.880253af.jpg
106 x 109 (0.97)
300 x 300 (1.00)
https://prose.com/static/media/routine-elena.d50765dc.jpg
106 x 109 (0.97)
300 x 300 (1.00)
https://prose.com/static/media/routine-macey.6039b38b.jpg
106 x 109 (0.97)
300 x 300 (1.00)

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
SHOW DETAILS
91

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for prose.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prose.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 3 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of prose.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prose.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 10.5 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://prose.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 62
Performance 21
Accessibility 94
Best Practices 79
SEO 92
Progressive Web App 25
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://prose.com/
Updated: 27th September, 2020

2.15 seconds
First Contentful Paint (FCP)
25%
62%
13%

0.02 seconds
First Input Delay (FID)
97%
2%
1%

Simulate loading on mobile
21

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for prose.com. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Prose.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images — Potential savings of 25 KiB
Images can slow down the page's load time. Prose.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://prose.com/static/media/m-routine-macey.207c7f7a.jpg
28058
7364
https://prose.com/static/media/m-routine-natalie.c66051b5.jpg
26136
6860
https://prose.com/static/media/m-routine-elena.a6e10b69.jpg
23941
6284
https://prose.com/static/media/logo_bazaar_home.c00fb1c6.png
14057
4801
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Prose.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Prose.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Prose.com should consider minifying JS files.
Remove unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Prose.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 20 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://prose.com/
17.62
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Prose.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://prose.com/
630
https://prose.com/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Prose.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.

Diagnostics

Avoids enormous network payloads — Total size was 2,193 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://prose.com/static/media/mt-product-module.255b2f1d.jpg
278895
https://prose.com/static/js/63.fe24fd46.chunk.js
192955
https://prose.com/static/js/main.61766d3e.chunk.js
161788
https://connect.facebook.net/signals/config/1652298608124574?v=2.9.24&r=stable
136252
https://prose.com/static/media/home_carousel_3_hero_m.3e45aec9.jpg
126984
https://prose.com/static/media/home_carousel_1_hero_m.941cc131.jpg
124238
https://prose.com/static/media/home_carousel_2_hero_m.01d67ac7.jpg
123472
https://prose.com/static/media/ugc_mobile.dd41fe1c.jpg
107118
https://prose.com/static/media/m-custom-care.24830290.jpg
85498
https://script.hotjar.com/modules.94fbf54e63238ed34ad8.js
72074
Avoids an excessive DOM size — 420 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
420
Maximum DOM Depth
SHOW DETAILS
15
Maximum Child Elements
SHOW DETAILS
24
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Prose.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 85 requests • 2,193 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
85
2246008
Image
39
1152460
Script
24
949093
Font
5
127814
Other
13
8592
Document
2
5389
Stylesheet
2
2660
Media
0
0
Third-party
50
610434
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Your best hair starts with custom haircare. GET YOUR FORMULA
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
Your best hair starts with custom haircare. GET YOUR FORMULA
0.8515625
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://prose.com/static/js/63.fe24fd46.chunk.js
10680
903
https://www.googletagmanager.com/gtm.js?id=GTM-55SJ83G
2873
296
https://connect.facebook.net/signals/config/1652298608124574?v=2.9.24&r=stable
9900
174
https://script.hotjar.com/modules.94fbf54e63238ed34ad8.js
8076
145
Unattributable
8221
133
https://prose.com/static/js/63.fe24fd46.chunk.js
11649
124
https://cdn.heapanalytics.com/js/heap-1478995994.js
2490
97
Unattributable
710
93
https://www.google-analytics.com/analytics.js
4620
92
https://sf19-scmcdn-va.ibytedtos.com/obj/goofy-va/track-log-international/ad/business/v3/track-log.js
6480
91
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BQ1OKQ14SR5DEMAT1F2G
4784
89
https://connect.facebook.net/en_US/fbevents.js
5520
84
https://www.google-analytics.com/gtm/js?id=GTM-T6XD2W3&t=gtm11&cid=1829231096.1601203622&aip=true
8354
84
https://www.googletagmanager.com/gtm.js?id=GTM-55SJ83G
2790
83
Unattributable
630
80
https://b-code.liadm.com/a-04qy.min.js
7918
79
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BQ1OKQ14SR5DEMAT1F2G
4712
72
https://cdn.heapanalytics.com/js/heap-1478995994.js
8481
72
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BRR2D7GI9JJBU29G8ES0
5400
71
https://prose.com/static/js/main.61766d3e.chunk.js
11583
66
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://prose.com/
0
16.251999884844
315
0
301
text/html
https://prose.com/
16.871999949217
33.495000097901
4037
8017
200
text/html
Document
https://prose.com/static/css/63.764ccc25.chunk.css
48.417000100017
65.777000039816
1478
1893
200
text/css
Stylesheet
https://prose.com/static/css/main.2103afa8.chunk.css
48.669000156224
64.890999812633
1182
2746
200
text/css
Stylesheet
https://prose.com/static/js/63.fe24fd46.chunk.js
48.820999916643
120.35800004378
192955
623371
200
text/javascript
Script
https://prose.com/static/js/main.61766d3e.chunk.js
49.165000207722
93.563999980688
161788
493541
200
text/javascript
Script
https://prose.com/fonts/saol-text-medium.woff2
49.595000222325
84.526999853551
35606
35184
200
font/woff2
Font
https://prose.com/fonts/saol-text-regular.woff2
50.239999778569
80.256000161171
35778
35356
200
font/woff2
Font
https://prose.com/fonts/simplonnorm-regular.woff2
50.573999993503
75.273000169545
19606
19184
200
font/woff2
Font
https://prose.com/fonts/simplonmono-medium.woff2
50.844999961555
72.275000158697
18186
17764
200
font/woff2
Font
https://prose.com/fonts/simplonmono-regular.woff2
51.752000115812
74.676000047475
18638
18216
200
font/woff2
Font
https://www.googletagmanager.com/gtm.js?id=GTM-55SJ83G
56.752999778837
83.531999960542
61560
229331
200
application/javascript
Script
https://cdn.heapanalytics.com/js/heap-1478995994.js
57.018000166863
95.021000131965
42153
107196
200
application/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
170.88099988177
188.50499996915
35484
137749
200
application/x-javascript
Script
https://www.google-analytics.com/analytics.js
178.91399981454
183.10099979863
19293
46489
200
text/javascript
Script
https://bat.bing.com/bat.js
179.84700016677
202.60899979621
8700
26911
200
application/javascript
Script
https://static.ads-twitter.com/uwt.js
187.08800012246
214.8640002124
2510
5160
200
application/javascript
Script
https://static.hotjar.com/c/hotjar-715491.js?sv=7
193.72900016606
213.83900009096
2449
5505
200
application/javascript
Script
https://www.googleadservices.com/pagead/conversion_async.js
196.26099988818
203.65499984473
12753
30075
200
text/javascript
Script
https://s.pinimg.com/ct/core.js
201.27499988303
372.1150001511
1020
1142
200
application/javascript
Script
https://intljs.rmtag.com/115860.ct.js
213.13699986786
288.77899982035
67832
67272
200
text/javascript
Script
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BQ1OKQ14SR5DEMAT1F2G
214.7559998557
587.93900022283
21423
58227
200
application/javascript
Script
https://d.impactradius-event.com/A2070795-9511-4ad6-870e-6f9b6cf273751.js
216.56699990854
235.44100020081
13810
41893
200
text/javascript
Script
https://b-code.liadm.com/a-04qy.min.js
219.44099990651
244.22000022605
10744
27767
200
application/javascript
Script
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BRR2D7GI9JJBU29G8ES0
220.82799999043
556.43199989572
21167
56980
200
application/javascript
Script
https://pixel.pointmediatracker.com/kpi?c=prose&tag_id=39&fpc=668e4182-6e0e-427f-9e86e949e2617af1&kpi=visit&user_id=undefined&order_value=undefined&gtmcb=894205067
221.7060001567
731.05600010604
856
0
302
application/json
https://api.prose.com/flags/
657.13999979198
702.57599977776
700
0
200
text/html
Other
https://prose.com/static/media/home_carousel_1_hero_m.941cc131.jpg
613.08600008488
666.0339999944
124238
123847
200
image/jpeg
Image
https://prose.com/undefined
613.31700021401
722.92800014839
4079
8017
200
text/html
Image
https://prose.com/static/media/m-custom-care.24830290.jpg
614.20600023121
662.16100007296
85498
85108
200
image/jpeg
Image
https://prose.com/static/media/mt-product-module.255b2f1d.jpg
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
69.642
10.208
134.257
20.656
157.091
24.301
181.456
74.051
256.457
451.283
707.775
9.438
734.75
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6.369
773.1
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799.064
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819.661
15.236
836.287
31.113
889.648
5.837
897.092
13.977
911.107
11.833
926.418
22.967
953.139
20.958
974.142
7.095
983.665
16.594
1000.316
17.831
1018.183
17.952
1036.803
22.241
1059.162
19.744
1117.821
9.585
1127.494
22.868
1153.008
10.31
1163.351
36.341
1202.253
33.202
1235.519
9.176
1245.762
41.773
1296.008
5.121
1301.171
5.873
1307.893
7.651
1316.472
43.607
1362.745
8.168
1370.962
23.235
1406.638
10.706
1447.758
17.915
1503.309
5.581
1859.287
6.431
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Enable text compression — Potential savings of 44 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://intljs.rmtag.com/115860.ct.js
67272
45290
Avoid serving legacy JavaScript to modern browsers — Potential savings of 61 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://cdn.heapanalytics.com/js/heap-1478995994.js
13847
https://prose.com/static/js/63.fe24fd46.chunk.js
12776
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BRR2D7GI9JJBU29G8ES0
12655
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BQ1OKQ14SR5DEMAT1F2G
12533
https://connect.facebook.net/signals/config/1652298608124574?v=2.9.24&r=stable
10420
https://connect.facebook.net/en_US/fbevents.js
52

Metrics

First Contentful Paint — 5.2 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 7.0 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 8.1 s
The timing of the largest text or image that is painted.
Time to Interactive — 11.1 s
The time taken for the page to become fully interactive.
Total Blocking Time — 800 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.852
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 10.5 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 900 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 5.2 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 340 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive prose.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 10083 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Remove unused JavaScript — Potential savings of 301 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/1652298608124574?v=2.9.24&r=stable
136252
117088
https://prose.com/static/js/63.fe24fd46.chunk.js
192955
79022
https://prose.com/static/js/main.61766d3e.chunk.js
161788
55766
https://script.hotjar.com/modules.94fbf54e63238ed34ad8.js
72074
33011
https://intljs.rmtag.com/115860.ct.js
67832
23062
Serve images in next-gen formats — Potential savings of 274 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://prose.com/static/media/home_carousel_1_hero_m.941cc131.jpg
123847
52211
https://prose.com/static/media/t.6f51b73a.png
58295
51131
https://prose.com/static/media/elena.321f5da8.png
53506
47726
https://prose.com/static/media/natalie.39c45155.png
52906
47102
https://prose.com/static/media/home_carousel_2_hero_m.01d67ac7.jpg
123081
42025
https://prose.com/static/media/home_carousel_3_hero_m.3e45aec9.jpg
126593
40243

Diagnostics

Serve static assets with an efficient cache policy — 18 resources found
Prose.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://prose.com/undefined
0
4079
https://rp.liadm.com/p?tna=v1.1.10&aid=a-04qy&wpn=lc-bundle&pu=https%3A%2F%2Fprose.com%2F&duid=2ad72770e156--01ek7jrm01a100eq8sjzq79ytx&se=e30&dtstmp=1601203622104&n3pc=true
0
699
https://ut.ra.linksynergy.com/jsp?cn=rmuid&ro=0&cb=___rmuid
0
516
https://tags.rd.linksynergy.com/cs?ns=lr&uid3=1eceec82d2f7a23177c893bc3e40c9afd57135719de8a12e07910c8bec4b667f6ac34734d8e453ee
0
474
https://consent.linksynergy.com/consent/v2/p?rmch=cs&tp=gdpr&domain=prose.com&sought=false&attr_sid=115860&in_scope=false&purposes=&vendors=&ext_id=65e3ca76-cc1a-4009-8ea7-bd6c5d4109d4
0
352
https://ut.ra.linksynergy.com/t?tp=nl&so=ni&sid=115860&uid=1601203622221.2095949953.0158.115860.954004707.302&jsv=b.3.001%3Ac.3.001%3As.3.001&uts=1&tfs=1054485&uvc=1&pgc=1&lig=2&tpd=%7C&tvd=%3A&prtcl=https%3A&ppth=%2F&pgn=&sby=prose.com&sus=0&gdpr=00e0%3A65e3ca76-cc1a-4009-8ea7-bd6c5d4109d4%3A2&igclid=1&chn=1&rmch=ra
0
352
https://nypi.dc-storm.com/t?tp=ilk&sid=115860&uid=1601203622221.2095949953.0158.115860.954004707.302&gdpr=00e0:65e3ca76-cc1a-4009-8ea7-bd6c5d4109d4:2&rmch=ra
0
349
https://static.hotjar.com/c/hotjar-715491.js?sv=7
60000
2449
https://cdn.heapanalytics.com/js/heap-1478995994.js
120000
42153
https://d.impactradius-event.com/A2070795-9511-4ad6-870e-6f9b6cf273751.js
900000
13810
https://connect.facebook.net/signals/config/1652298608124574?v=2.9.24&r=stable
1200000
136252
https://connect.facebook.net/en_US/fbevents.js
1200000
35484
https://b-code.liadm.com/a-04qy.min.js
2083000
10744
https://www.google-analytics.com/analytics.js
7200000
19293
https://s.pinimg.com/ct/core.js
7200000
1020
https://intljs.rmtag.com/115860.ct.js
86400000
67832
https://s.pinimg.com/ct/lib/main.2424edb5.js
1209600000
17406
https://sf19-scmcdn-va.ibytedtos.com/obj/goofy-va/track-log-international/ad/business/v3/track-log.js
2592000000
8599
Reduce JavaScript execution time — 4.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://prose.com/static/js/main.61766d3e.chunk.js
1785.332
1619.928
33.788
https://prose.com/static/js/63.fe24fd46.chunk.js
1136.476
526.076
45.836
Unattributable
788.088
143.928
0.636
https://prose.com/
518.428
20.556
9.852
https://www.googletagmanager.com/gtm.js?id=GTM-55SJ83G
512.536
455.88
31.644
https://www.google-analytics.com/gtm/js?id=GTM-T6XD2W3&t=gtm11&cid=1829231096.1601203622&aip=true
234.164
208.532
10.724
https://connect.facebook.net/signals/config/1652298608124574?v=2.9.24&r=stable
200.152
145.464
39.476
https://cdn.heapanalytics.com/js/heap-1478995994.js
161.896
146.404
8.688
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BQ1OKQ14SR5DEMAT1F2G
160.772
130.024
27.508
https://script.hotjar.com/modules.94fbf54e63238ed34ad8.js
145.364
103.136
22.72
https://intljs.rmtag.com/115860.ct.js
143.02
131.772
5.688
https://www.google-analytics.com/analytics.js
125.384
94.848
25.112
https://sf19-scmcdn-va.ibytedtos.com/obj/goofy-va/track-log-international/ad/business/v3/track-log.js
101.808
82.808
16.976
https://b-code.liadm.com/a-04qy.min.js
93.664
79.12
11.572
https://connect.facebook.net/en_US/fbevents.js
83.832
69.548
10.924
https://analytics.tiktok.com/i18n/pixel/sdk.js?sdkid=BRR2D7GI9JJBU29G8ES0
71.324
63.24
5.328
https://s.pinimg.com/ct/lib/main.2424edb5.js
64.176
53.656
4.088
https://vars.hotjar.com/box-469cf41adb11dc78be68c1ae7f9457a4.html
50.136
17.556
6.74
Minimize main-thread work — 6.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
4168.156
Other
874.532
Style & Layout
503.456
Rendering
395.776
Script Parsing & Compilation
349.492
Garbage Collection
172.456
Parse HTML & CSS
39.78
Reduce the impact of third-party code — Third-party code blocked the main thread for 530 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
SHOW DETAILS
61560
200.604
SHOW DETAILS
55647
141.052
SHOW DETAILS
172662
87.104
SHOW DETAILS
76329
52.888
SHOW DETAILS
43068
33.784
SHOW DETAILS
12218
13.952
SHOW DETAILS
67832
4.84
SHOW DETAILS
20061
0
SHOW DETAILS
15980
0
SHOW DETAILS
13810
0
SHOW DETAILS
8998
0
SHOW DETAILS
3474
0
SHOW DETAILS
1694
0
SHOW DETAILS
1445
0
SHOW DETAILS
1309
0
SHOW DETAILS
1265
0
94

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of prose.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Prose.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Prose.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements
Your best hair starts with custom haircare. GET YOUR FORMULA
Custom Curl Cream. The power to redefine your curls. LEARN MORE
Custom Dry Shampoo. Zero aerosol. All good. LEARN MORE
Custom Curl Cream. The power to redefine your curls. LEARN MORE
Custom Dry Shampoo. Zero aerosol. All good. LEARN MORE

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
FOR
48
33
FRG
GEO
FOR
20
PREF
FRG
GEO
FOR
20
58
FRG
GEO
FOR
34
32
FRG
GEO
here

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements
Custom hair care starting at $25 each.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that prose.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
React
core-js
3.6.4: global, 3.6.5: global, 3.6.5: global, 3.6.5: global, 3.0.0: pure
Create React App
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://static.hotjar.com/c/hotjar-715491.js?sv=7
https://static.hotjar.com/c/hotjar.js.map
https://prose.com/static/js/main.61766d3e.chunk.js
https://prose.com/static/js/main.61766d3e.chunk.js.map
https://prose.com/static/js/63.fe24fd46.chunk.js
https://prose.com/static/js/63.fe24fd46.chunk.js.map

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://prose.com/

Audits

Displays images with incorrect aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
URL Aspect Ratio (Displayed) Aspect Ratio (Actual)
https://prose.com/static/media/m-routine-natalie.c66051b5.jpg
105 x 138 (0.76)
327 x 414 (0.79)
https://prose.com/static/media/m-routine-elena.a6e10b69.jpg
105 x 138 (0.76)
327 x 414 (0.79)
https://prose.com/static/media/m-routine-macey.207c7f7a.jpg
105 x 138 (0.76)
327 x 414 (0.79)

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
SHOW DETAILS
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for prose.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prose.com on mobile screens.
Document uses legible font sizes — 99.43% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
SHOW DETAILS
.jss184
0.37%
11px
SHOW DETAILS
.jss66
0.20%
11px
SHOW DETAILS
99.43%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 5 links found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
25

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of prose.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of prose.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 11.1 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://prose.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 35.186.229.203
Continent:
Country:
Region:
City:
Longitude:
Latitude:
Currencies:
Languages:

Web Hosting Provider

Name IP Address
Google LLC
Registration

Domain Registrant

Private Registration: Yes
Name: Contact Privacy Inc. Customer 1243430915
Organization: Contact Privacy Inc. Customer 1243430915
Country: CA
City: Toronto
State: ON
Post Code: M4K 3K1
Email: qseulsjrfuqf@contactprivacy.email
Phone: +1.4165385487
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Squarespace Domains II LLC 198.49.23.176
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating:
WOT Trustworthiness:
WOT Child Safety:
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: prose.com
Issued By: R3
Valid From: 19th March, 2024
Valid To: 17th June, 2024
Subject: CN = prose.com
Hash: 6537d760
Issuer: CN = R3
O = Let's Encrypt
S = US
Version: 2
Serial Number: 0x0345D1B65631BC8A4E77422A40708DF02E99
Serial Number (Hex): 0345D1B65631BC8A4E77422A40708DF02E99
Valid From: 19th March, 2024
Valid To: 17th June, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:14:2E:B3:17:B7:58:56:CB:AE:50:09:40:E6:1F:AF:9D:8B:14:C2:C6
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
Certificate Policies: Policy: 2.23.140.1.2.1
Authority Information Access: OCSP - URI:http://r3.o.lencr.org
CA Issuers - URI:http://r3.i.lencr.org/
SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 3B:53:77:75:3E:2D:B9:80:4E:8B:30:5B:06:FE:40:3B:
67:D8:4F:C3:F4:C7:BD:00:0D:2D:72:6F:E1:FA:D4:17
Timestamp : Mar 20 00:00:42.250 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:44:1E:C9:0E:8C:29:9F:10:01:A1:3A:5D:
50:C3:E7:62:BC:1E:38:CF:A1:85:9E:B5:8D:4A:F3:71:
0A:96:20:D6:02:21:00:BF:23:AC:89:21:7B:A9:4E:25:
89:C9:EA:37:5E:BF:6C:B2:52:EF:FB:76:FC:E4:75:0A:
DA:76:D8:1A:9C:6D:7B
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : EE:CD:D0:64:D5:DB:1A:CE:C5:5C:B7:9D:B4:CD:13:A2:
32:87:46:7C:BC:EC:DE:C3:51:48:59:46:71:1F:B5:9B
Timestamp : Mar 20 00:00:42.264 2024 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:FC:C9:F2:7A:F6:A2:C9:0F:48:E8:9A:
19:F1:A3:9A:56:5A:CC:83:C0:93:19:5C:98:72:77:36:
7C:F4:4F:67:58:02:21:00:E8:DB:DA:AB:D3:7C:4A:36:
7F:08:31:88:61:1B:45:3E:26:60:DC:2E:03:51:6C:C9:
91:5A:67:71:DC:A3:73:5A
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:api.prose.com
DNS:api.prosehair.com
DNS:backoffice.prose.com
DNS:backoffice.prosehair.com
DNS:blog.prose.com
DNS:cv.prose.com
DNS:flipt.prose.com
DNS:flower.prose.com
DNS:geobeauty.prose.com
DNS:nextjs.prose.com
DNS:prose.com
DNS:prosehair.com
DNS:storybook.prose.com
DNS:www.prose.com
DNS:www.prosehair.com
DNS:algo.prose.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
prose.com. 35.186.229.203 IN 300

NS Records

Host Nameserver Class TTL
prose.com. ns-cloud-a2.googledomains.com. IN 21600
prose.com. ns-cloud-a3.googledomains.com. IN 21600
prose.com. ns-cloud-a4.googledomains.com. IN 21600
prose.com. ns-cloud-a1.googledomains.com. IN 21600

MX Records

Priority Host Server Class TTL
10 prose.com. aspmx2.googlemail.com. IN 300
5 prose.com. alt1.aspmx.l.google.com. IN 300
10 prose.com. aspmx3.googlemail.com. IN 300
5 prose.com. alt2.aspmx.l.google.com. IN 300
1 prose.com. aspmx.l.google.com. IN 300

SOA Records

Domain Name Primary NS Responsible Email TTL
prose.com. ns-cloud-a1.googledomains.com. cloud-dns-hostmaster.google.com. 21600

TXT Records

Host Value Class TTL
prose.com. facebook-domain-verification=l4d9bldo6j8ac1204dipsrac1u2o5n IN 300
prose.com. google-site-verification=5RUfoeLM5TGs8K_SjWNsQQKq6_Bmm_KKxMkY82rSsMg IN 300
prose.com. google-site-verification=u4Xvg95AFZrJB4Y_mDbWSBQJgjTi-1ZD8xiLp2E-U9k IN 300
prose.com. v=spf1 IN 300
prose.com. atlassian-domain-verification=FUsZU5yJ0Lp517CH2swd34gLlxsaUU0pXJOsWZuwtbA628/a6WytCPMix7YWwnJ5 IN 300
prose.com. google-site-verification=BOjpOCwvDcLqqryKIxa2QNs6pvKjOvG55XSAYjZzwU4 IN 300

HTTP Response Headers

HTTP-Code: HTTP/2 200
cache-control: private, no-cache, no-store, max-age=0, must-revalidate
content-type: text/html; charset=utf-8
date: 23rd March, 2024
content-length: 6254
etag: "jakis9g25i4tq"
strict-transport-security: max-age=31536000
vary: Accept-Encoding
x-content-type-options: nosniff
x-frame-options: sameorigin
x-powered-by: Next.js
x-xss-protection: 1
via: 1.1 google
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000

Whois Lookup

Created: 24th March, 1994
Changed: 25th March, 2023
Expires: 25th March, 2024
Registrar: Squarespace Domains II LLC
Status: clientTransferProhibited
Nameservers: ns-cloud-a1.googledomains.com
ns-cloud-a2.googledomains.com
ns-cloud-a3.googledomains.com
ns-cloud-a4.googledomains.com
Owner Name: Contact Privacy Inc. Customer 7151571251
Owner Organization: Contact Privacy Inc. Customer 7151571251
Owner Street: 96 Mowat Ave
Owner Post Code: M4K 3K1
Owner City: Toronto
Owner State: ON
Owner Country: CA
Owner Phone: +1.4165385487
Owner Email: https://domains.google.com/contactregistrant?domain=prose.com
Admin Name: Contact Privacy Inc. Customer 7151571251
Admin Organization: Contact Privacy Inc. Customer 7151571251
Admin Street: 96 Mowat Ave
Admin Post Code: M4K 3K1
Admin City: Toronto
Admin State: ON
Admin Country: CA
Admin Phone: +1.4165385487
Admin Email: https://domains.google.com/contactregistrant?domain=prose.com
Tech Name: Contact Privacy Inc. Customer 7151571251
Tech Organization: Contact Privacy Inc. Customer 7151571251
Tech Street: 96 Mowat Ave
Tech Post Code: M4K 3K1
Tech City: Toronto
Tech State: ON
Tech Country: CA
Tech Phone: +1.4165385487
Tech Email: https://domains.google.com/contactregistrant?domain=prose.com
Full Whois: Domain Name: prose.com
Registry Domain ID: 1045143_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.squarespace.domains
Registrar URL: https://domains2.squarespace.com
Updated Date: 2023-03-25T10:25:06Z
Creation Date: 1994-03-24T05:00:00Z
Registrar Registration Expiration Date: 2024-03-25T04:00:00Z
Registrar: Squarespace Domains II LLC
Registrar IANA ID: 895
Registrar Abuse Contact Email: abuse-complaints@squarespace.com
Registrar Abuse Contact Phone: +1.646-693-5324
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: Contact Privacy Inc. Customer 7151571251
Registrant Organization: Contact Privacy Inc. Customer 7151571251
Registrant Street: 96 Mowat Ave
Registrant City: Toronto
Registrant State/Province: ON
Registrant Postal Code: M4K 3K1
Registrant Country: CA
Registrant Phone: +1.4165385487
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: https://domains.google.com/contactregistrant?domain=prose.com
Registry Admin ID:
Admin Name: Contact Privacy Inc. Customer 7151571251
Admin Organization: Contact Privacy Inc. Customer 7151571251
Admin Street: 96 Mowat Ave
Admin City: Toronto
Admin State/Province: ON
Admin Postal Code: M4K 3K1
Admin Country: CA
Admin Phone: +1.4165385487
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: https://domains.google.com/contactregistrant?domain=prose.com
Registry Tech ID:
Tech Name: Contact Privacy Inc. Customer 7151571251
Tech Organization: Contact Privacy Inc. Customer 7151571251
Tech Street: 96 Mowat Ave
Tech City: Toronto
Tech State/Province: ON
Tech Postal Code: M4K 3K1
Tech Country: CA
Tech Phone: +1.4165385487
Tech Phone Ext:
Tech Fax:
Tech Fax Ext:
Tech Email: https://domains.google.com/contactregistrant?domain=prose.com
Name Server: NS-CLOUD-A1.GOOGLEDOMAINS.COM
Name Server: NS-CLOUD-A2.GOOGLEDOMAINS.COM
Name Server: NS-CLOUD-A3.GOOGLEDOMAINS.COM
Name Server: NS-CLOUD-A4.GOOGLEDOMAINS.COM
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2024-03-23T09:53:55.135089Z <<<
View Raw Whois

Nameservers

Name IP Address
ns-cloud-a1.googledomains.com 216.239.32.106
ns-cloud-a2.googledomains.com 216.239.34.106
ns-cloud-a3.googledomains.com 216.239.36.106
ns-cloud-a4.googledomains.com 216.239.38.106
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Organic Search (US) Competitors

Backlink Competitors

Sites with the same domain name

Domain Valuation Snoop Score
prose.consulting
0/5
prose.design
0/5
prose.international
0/5
prose.world
0/5

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